"Absolute wonderful company to work with! RooferMedia360 provided exceptional service, helping us recover from two negative experiences with other marketing companies."
Paul WeissPresident · G&W Roofing · Edgewater, FL
The strategy playbook
Roofing social media, played to win.
Most roofing companies post sporadically and hope. The winners run a system. This is the playbook we use to turn roofing social accounts into neighborhood lead engines — use it yourself, or have us run it for you.
★★★★★
Roofing-only — it's all we do
25+ years in the trade
400% average ROI
What you get
The seven plays that actually work.
1. The Before/After Engine
Nothing outperforms a dramatic roof transformation. Shoot every job from the same angles, pair the frames, and post consistently.
2. Hyper-Local Tagging
Tag the town, name the neighborhood. 'New roof in Maple Grove' beats a generic post every time — neighbors notice neighbors.
3. Crew Spotlights
Homeowners buy from people. Foreman features and crew shout-outs build the trust that closes estimates.
4. Storm Response Posts
When weather hits, post fast: what to check, what to document, when to call. Helpful beats salesy — and wins the season.
5. Review Reposts
Every 5-star review is a free ad. Turn them into branded graphics and let your customers sell for you.
6. Drone Reels
Sixty seconds of drone footage over a finished roof outperforms almost everything else on Instagram and Facebook Reels.
Cadence
How often should a roofer actually post?
Three to four quality posts a week beats daily filler. The algorithm rewards engagement, not volume — and homeowners follow companies whose feeds look like proof, not noise.
The bigger mistake is going dark for a month mid-season. Consistency is the whole game, which is why most contractors eventually hand it to us.
- Weekly: 2 project posts. Fresh work, tagged locally, shot properly.
- Weekly: 1 trust post. Review, crew feature or community involvement.
- Monthly: 1 flagship reel. Drone footage or a full transformation story.
- Storm weeks: daily. Helpful updates while the market is watching.
How it works
From first call to phones ringing.
Step
Audit Your Presence
Grade your last 90 days: frequency, local relevance, proof content and response times.
Step
Build the Calendar
Map the seven plays onto a realistic weekly cadence for your crew's workflow.
Step
Systemize Capture
Make job-site photos automatic: same angles, every job, sent to one place.
Step
Amplify Winners
Put small ad budgets behind the posts that organically outperform — that's your cheapest reach.
Reviews
Roofers don't sugarcoat. Neither do their reviews.
"Their work on our website and social media has impressed us. Highly recommend for rebranding and digital content. Professionalism and execution are top-notch."
Lukas O'NealOperations Director · Riteway Roofing · OKC
"RooferMedia360 made us look like the #1 roofer in El Paso — and now we're booked out three weeks in advance."
Marisol DelgadoOwner · Delgado Roofing · El Paso, TX
FAQ
Straight answers, no runaround.
Should I run this in-house or hire it out?+
If you have someone with the time and eye for it, this playbook works in-house. Most contractors find the capture happens but the posting doesn't — that's where our management service takes over.
What's the single highest-impact thing to start doing?+
Before/after pairs, shot from consistent angles, on every single job. It's the backbone of everything else.
Do hashtags matter for roofers?+
Local ones do — your city, county and neighborhood tags. Generic #roofing tags mostly reach other roofers.
How do I measure whether it's working?+
Track inquiries that mention social, quote requests via DM, and branded search growth. Follower count is the least useful number on the report.
Free consultation
Ready to become the roofer your market calls first?
Free audit of your website, rankings and ads — plus a growth roadmap built for your service area. No pressure, no obligation.
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