SUMMARY: Explore how Brookens Construction, a family-owned business, successfully scaled in the competitive roofing market by leveraging family values and modern business practices. Learn actionable strategies that can inspire your own business growth.
Building Success in Roofing: The Power of Family and Innovation
Starting a business in the competitive roofing industry requires more than just expertise in choosing shingles and gutters; it demands innovation, passion, and sometimes, a little help from family. At Brookens Construction, brothers Aaron and Brandon have demonstrated that combining family ties with business acumen can lead to remarkable outcomes.
The Genesis of Brookens Construction
The story of Brookens Construction begins with Aaron, who, after years of working as a salesperson in the roofing industry, decided to strike out on his own. His journey was not without challenges, as he initially struggled with the management aspects of the business, from client relations to keeping track of extensive contracts without the aid of sophisticated software.
However, Aaron’s perseverance and dedication to his vision saw the business through its teething problems. The turning point came when he decided to involve his brother Brandon, who brought his operational expertise to the table. Together, they not only streamlined the company’s operations but also expanded its scope to include insurance restoration, a critical area in regions prone to hail damage.
Innovative Practices and Industry Leadership
Brookens Construction quickly set itself apart by specializing in hail-damaged roofs. Their approach isn’t just about repair but about thorough inspections, detailed damage reports, and guiding homeowners through the insurance claims process, ensuring a seamless experience from start to finish.
Their commitment to excellence and customer satisfaction propelled Brookens Construction to be ranked 1372 on the 2023 Inc. 5000 list of the fastest-growing companies—a testament to their effective business strategies and operational excellence.
RoofMedia360 Partnership
At RooferMedia360, we understand the unique challenges and opportunities within the roofing industry. Our digital marketing services are designed to help roofing contractors like you maximize visibility, build brand trust, and drive business growth. From developing a robust online presence to crafting targeted marketing campaigns, we’re here to support your journey towards success.
Our team specializes in SEO, content marketing, social media management, and more, ensuring your roofing business stands out in a crowded market. By partnering with us, you can leverage your credentials to attract more clients and secure larger projects. Discover how we can elevate your roofing business by scheduling a free goal mapping consultation today.
Empowering the Next Generation
Brookens Construction prides itself not just on its financial success but on its role in community building and leadership development. By investing in their employees’ growth and instilling a culture of personal development, they are creating a legacy that extends beyond just their immediate family.
The success story of Brookens Construction serves as an inspiring blueprint for other roofing businesses. By integrating solid family values, innovative business practices, and a focus on community and employee welfare, they have set new industry standards.
For more insights into innovative practices in the roofing industry, visit our Roofing Business Development category.
Ready to elevate your roofing business to new heights? Don’t let your competitors outshine you. Take the first step towards transforming your digital marketing strategy and unlocking the full potential of your roofing business.
Let’s build your success story, one shingle at a time.
